Just as householders look to ways of increasing living space in their homes by extensions of dividing up large rooms, so cruise companies look to find ways of making ships more space on their existing ships so they can carry more passengers per cruise.
A number of cruise lines plan to increase the number of staterooms they have when they go in for refurbishment this year.
Even though business is booming in the cruise industry - unlike most other sections of the travel trade - or indeed any other form of trade, the companies are always looking for ways of increasing their income.
One way is to increase passenger capacity - as the more people you have on board, the more money they generate - there are usually around 50 profit centres on the average cruise ship - from the bars to the speciality restaurants to the shops, casinos and tours etc. Obviously these all need space, but often there is a good deal of wasted or under-used space that the ship’s owners take a cool hard look at when it is time to refurbish their ships.
I have often marvelled at the size of some of the public rooms - especially the casinos and shops! And as someone who rarely uses the bars, I personally would not notice if they sneaked one away on each ship and replaced the space with more cabins. However, more passengers mean less space for everyone so things have to be weighed up carefully. A loft extension in your home that provides only one extra bedroom but at the expense of a bedroom below to provide access - is not a good investment. Likewise, by removing or reducing kids areas or bars - will the ships feel more crowded - especially at the buffets and around the communal facilities like the pool and the theatre?
NCL’s Norwegian Dawn goes in for refurb in May. The ship will gain 58 new cabins and suites, upping its double-occupancy count by 116 to 2,332. To make way for the new accommodation, the ship’s cinema has been excised and its Spinnaker Lounge moved to a new location. We felt the lack of a specific cinema on the sister ship The Norwegian Jade and although free movies were on offer in the cabins, the choice was severely limited and anyway, most people don’t want to sit in their cabin and watch TV on a luxury liner! Especially if they are in an inside cabin.
Will all these new passengers mean a noticeable difference in public room crowding on the Dawn? The company says not (well, it would wouldn’t it?) And it is adding 10 more crew members.
An increase in cabins is also planned on Celebrity Infinity, which will be refurbed in November - and we will be gong on board very shortly afterwards so will be able to report back on that.
The plans include 60 new cabins , which will raise the 91,000-ton ship’s double occupancy from 1,950 to 2,070.
The $50-million-plus upgrade, will involve replacing the current kids’ club, which will be moved to part of the observation lounge. The latter is usually a peaceful area popular with older people, who might not want to have all the kids on board so close by!
Grand Princess’ April refurbishment will include the addition of 10 new suites, most of which will be replacing existing space in the casino. “We added similar staterooms aboard Caribbean Princess and Golden Princess during recent dry docks and there have been no issues,” says the company.
In 2009, Dawn Princess was refurbished and during the refit, a Movies Under the Stars screen was added to the main pool area, making Dawn Princess the tenth ship in the Princess fleet to offer this feature. It is popular on other cruise lines as well…Another addition was the Retreat, an adults-only private sunbathing area at the front of the ship - something passengers travelling without children often seek out as a refuge.
Increasing passenger accomodation on older ships is not a new idea. In 2009, Holland America added 44 cabins to previously 1,316-passenger Rotterdam and 46 to 1,258-passenger Veendam.
Veendam was unusual in that the ship was actually phyically extended by stretching one of the decks.
P&O has also gone in for expansion when it added 34 cabins to the stern of Arcadia in 2008.
Increasing passenger accomodation makes sense for the companies. Carnival’s most recent figures are revealing - $2.67 billion of the company’s $3.5 billion in revenue came from cabin sales which is 75%.!
I would love to see a breakdown of the profit made by the shops on baord some ships. On our last cruise on NCL’s Norwegian Jade the enormous department store sized shop at the stern was almost empty most of the time I visited and I rarely saw anyone making a significant purchase and most of the staff stood around chatting to one another all day long. You’d have thought they would be friendly at the sight of a possible customer but some of them were so under-occupied they looked positively annoyed when asked for assistance. You could certainly pop a few extra cabins in there and remove a few of the high end jewellery counters and jogging outfit rails.